St. Baldrick’s Foundation, a volunteer-driven organization that raises money for childhood cancer research, only changed its social media strategy in the last year, but it has seen an...
Pinterest is really doubling down before the holiday season! First it launched its Now-Trending tool, and now I hear it’s rocking a new feature to help add some location-based elements to the...
Before you get started with social, you’ll need a publishing plan. This publishing template should keep your schedule (and sanity) intact. Now, on to individual networks. These resources will...
I’ve been swimming in a sea of Twitter stats lately — not surprising, since Twitter went public at the beginning of November — and I’ve found a lot of info about what happens every...
I must admit that, when it comes to marketing myself, I don’t take as much advantage of LinkedIn as I should. But you know what they say about marketers: They’re terrible at marketing...
This post originally appeared on Inbound Insiders, a new section on Inbound Hub. To read more content like this, subscribe to Inbound Insiders. A few months ago, my cousin found an image of mine...
“Words are, like, hard … and stuff.” That’s the mindset of many-a-marketer who find it difficult to come up with the best possible copy for blog posts, social media messages...
Updates to the Facebook algorithm always seem to induce the butterfly effect: One little change suddenly has a huge effect on your entire strategy on that platform. Today is no different. In an...
Update: Publishing on LinkedIn has been rolled out to all. Learn how to publish content on LinkedIn Pulse here. Ever wanted to get published on LinkedIn Pulse? Well get ready to roll up your sleeves...
We’ve all had social media slip-ups on company accounts. We forget that we’re logged in and then fire off a quick post about something personal. Sometimes it’s harmless, other...